What is a Jarvis Bros Cookout Launch party?
In the film and television industry, a launch party is a celebratory event that marks the official debut of a new project, whether it’s a film, TV series, or documentary. It’s where excitement meets strategy.
A launch party brings together cast, crew, media, influencers, and fans in one space to build momentum and generate buzz around a new release. It’s less about red carpets and more about making a memorable impression, especially when you’re doing things your own way.
For independent productions and regional shows, a launch party isn’t just a fun evening—it’s a critical moment of promotion. It’s a chance to connect directly with the community, build word-of-mouth marketing, and energize the audience that matters most.
And when the product is as much about food, drink, and local flavour as it is about storytelling, the launch party becomes an extension of the show itself.
The Jarvis Brothers Cookout Launch Party.
To celebrate the premiere of The Jarvis Brothers Cookout—a bold new BBQ show filmed in the heart of Prince Edward County—co-creators and real-life brothers Richard and Myles Jarvis are throwing a launch party that perfectly mirrors the spirit of the series: laid-back, delicious, and packed with flavour.
This isn’t your typical industry soirée. Instead of velvet ropes and passed hors d’oeuvres, guests can expect smoking grills, cold local craft brews, live tunes, and a crowd that loves good food and good vibes.
A Cookout, Not a Cocktail Party
The launch party will bring together the community that inspired the show—food lovers, cider and wine fans, local chefs, farmers, friends, and music heads—for an evening that celebrates everything The Jarvis Brothers Cookout stands for: family, fire, flavour, and fun.
The menu? Straight from the series. Think slow-smoked brisket, sticky ribs, juicy chicken thighs, and the now-legendary smoked-and-deep-fried turkey. Each dish will be paired with the perfect local wine, cider, or craft beer, just like in the show.
Music will be the lifeblood of the event, featuring local bands and DJs spinning everything from old-school funk to modern country. The soundtrack will reflect the rhythm of the series—upbeat, down-home, and unapologetically fun.
Promoting the Show Through Experience
The best way to promote a cooking show? Let people taste it.
By letting guests experience firsthand the kind of food, energy, and storytelling the show brings to life, the launch party becomes a living trailer. Attendees won’t just watch a sizzle reel—they’ll smell the smoke, sip the drinks, meet the brothers, and groove to the music. They’ll live the show.
Photos and videos from the event will be shared across social media to extend the party’s reach well beyond Prince Edward County. Behind-the-scenes content, live interviews, and teaser clips will give followers everywhere a taste of what they’re missing—and hopefully draw them to tune in.
More Than a Party—A Statement
At its heart, this launch party is a celebration of more than just a show—it’s about place, passion, and people. It’s about spotlighting the culinary and cultural richness of Prince Edward County. It’s about showing that real BBQ, real community, and real storytelling still have a place in the modern media landscape.
For the Jarvis Brothers, it’s also about gratitude. The launch party is a way to thank those who helped bring the show to life, from local brewers to camera operators to the farmers who supplied the meat.
So whether you’re a hardcore BBQ fan, a local music lover, or someone just looking for a good time with good people, the Jarvis Brothers Cookout launch party promises to be unforgettable.
Because in the world of film, there’s no better way to say “we’ve arrived” than by firing up the grill and inviting everyone to the table.
